Vintage New Balance

New Balance was founded in 1906 in Boston, Massachusetts, by William J. Riley, a British emigrant, as the New Balance Arch Support Company, focusing on orthotics. By the 1960s, it transitioned into producing performance footwear with an emphasis on fit and comfort. Known for iconic models like the 574 and its "Made in USA" craftsmanship, New Balance has grown into a global leader in both athletic and lifestyle sneakers. Check out our collection of rare vintage New Balance products, advertisements and accessories.